£130

HE Marketing Colloquium

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Date and Time

Location

Location

Universidad Loyola Andalucía

Campus Sevilla

41004 Energía Solar, 1. Edifs E, F y G

Spain

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Event description

Description

This colloquium will be hosted by The Universidad Loyola Andalucía, Seville, in partnership with Bournemouth University’s Faculty of Management.

The theme is ‘Managing uncertainty through a time of change in Higher Education marketing’.
This colloquium will initiate discussion, drive collaboration and grow networks amongst marketing academics and HE marketers, which will promote, advance and disseminate current practices and developments in HE marketing.

There will be an associated special edition of ‘The Journal of Marketing in Higher Education’.

On Monday 1 April the event will run from 10am-4pm and there will be a 'traditional Spanish evening' in Seville with dinner, drinks and flamenco! The event will run from 10am-2pm on Monday 2 April and there will be an opportunity to go on an optional city tour in the local area.

We have negotiated a discount for rooms at the Silken Palace Hotel for this event.

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Submission

We welcome Abstracts of up to 300 words for papers including, but not limited to the themes of:

  • Managing uncertainty in HE marketing
  • Wellbeing and Happiness in HE
  • Student-Debt
  • HE Marketing Ethics
  • HE Green Marketing
  • HE Sustainability
  • Conscious branding in HE
  • The Impact of the Student Consumer

Please email Abstracts (300 words maximum) to palcaide@uloyola.es by 31 November 2018.

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Conference Fee

This includes registration, refreshments & lunch, sightseeing trip and dinner in Seville.
Early bird rate: £130.

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Colloquium Chairs

Dr Chris Chapleo
Ms Helen O’Sullivan
Dr Purificación Alcaide-Pulido

For futher information on this event please contact Helen O’Sullivan



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Date and Time

Location

Universidad Loyola Andalucía

Campus Sevilla

41004 Energía Solar, 1. Edifs E, F y G

Spain

View Map

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