Lets start with a big question; How can we encourage more people to go to the dentist?
Rose & Co are committed to enabling dentists to help more patients to benefit from dental care, without making the same mistakes that other regulated professions have made. If the idea of “selling” to your patients makes you feel uncomfortable, your feeling is right!
Healthcare not Healthsell
It is a false assumption that dentists, or any healthcare professionals, have to be in sales. Indeed, given the unique position of trust between dentist and patient, the experience of being sold to can often feel negative and manipulative (for both parties), no matter how rehearsed or ethical the technique used. This is counterproductive. Add in that ambulance chasing lawyers already see medical negligence as a lucrative target and what seems to be the onus on the clinician to prove any accusation to be otherwise, and we have the perfect storm.
All the characteristics are there; position of influence, fear, unfamiliar language and if it does go wrong…“well I didn’t really know what I was signing for”. It’s PPI, pension and endowment mis-selling all over again and that’s before the tabloids inevitably jump on the bandwagon and mix things up even more. Let’s remember, that in 2014, Ministers were expressing concerns about the readiness and availability of dental implants could be creating a surge of peri-implantitis, and very close to home the GMC are proposing new guidelines for doctors undertaking cosmetic surgery on the back of concern about the prevalence of commercially used ‘sales techniques’.
There is a better way…
Building trust, credibility and authenticity – your values