What makes a hotel website truly convert? In this practical session, we’ll break down the anatomy of a high-converting hotel site — going beyond good looks to uncover the elements that really influence guest behaviour and booking decisions.
Expect a mix of expert insights and real-world experiences. We’ll explore the building blocks every hotel website needs, from compelling imagery and clear navigation to seamless booking engine integration, speed, and mobile performance. You’ll also hear from hoteliers and marketers who’ll share their perspectives on what works (and what doesn’t) when it comes to driving direct bookings.
By attending, you’ll gain:
- A clear understanding of how today’s cost-conscious guests browse and book.
- A step-by-step look at the essential features of high-converting hotel websites.
- Practical tips to remove friction, build trust, and guide guests to book direct.
- Real examples and honest discussion with industry professionals.
Whether you’re a hotel owner, marketer, or simply looking to improve your online performance, this webinar will equip you with actionable insights to boost conversions and grow direct revenue.