£26.15

HitwiseXADFUTURES

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Location

Century Club

61-63 Shaftesbury Ave

London

W1D 6LQ

United Kingdom

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Event description
ADFUTURES is an ongoing series of inspiring and actionable morning talks about the future of advertising from those creating it.

About this Event

HitwiseXADFUTURES

In this, the second in the ADFUTURES20 series, Charlotte Plastow from Hitwise will talk about how advertisers can optimise performance in each stage of the funnel using advanced behavioural analysis, benchmarking and a deeper understanding of current segmentation models.

Hosting the event, digital media buying agency, SearchStar, will support Hitwise, offering their thoughts and expertise about the use of data and trends in digital media buying, including use cases where tools like Hitwise have proved critical to campaign successes.

This is not a sales pitch - we want to encourage open discussion around the future of advertising. Thought leadership only.

What You Can Expect

8.30 - 9.00: A delicious breakfast and chance to chat

9.00 - 9.20: The Place of Data in Advertising, Dan Fallon, SearchStar

9.20 - 10.00: Optimising the Funnel: Behaviour over Demographic Analytics, Charlotte Plastow, Hitwise

10.00 - 10.30: Hitwise Use Cases from SearchStar Team

10.30 - 11.00: Q&A and networking

About SearchStar

SearchStar is an award-winning international digital media buying agency with deep analytics and conversion expertise. For 15 years we've achieved outstanding results through paid search, programmatic and paid social. Google Marketing Platform partners, we’re one of only a few agencies globally certified in Google Analytics, Data Studio and Tag Manager.

SearchStar is owned by global localisation and transcreation company, Welocalize. With the support of a network of over 77,000 native speakers of 250 languages our teams are able to offer multilingual digital advertising across all international markets.

Previous SearchStar Events

We've been delivering digital advertising, analytics and conversion conferences - big and small - for several years now. Still unsure? For a better idea of what to expect, read the summary of ADFUTURES19 here >>>

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Date and Time

Location

Century Club

61-63 Shaftesbury Ave

London

W1D 6LQ

United Kingdom

View Map

Refund Policy

No Refunds

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