How we talk about HIV matters. Our communications can make the difference between engagement and ignorance, between hope and fatalism, between collective action and individuals taking a step back.
How do we present conflicting narratives about HIV in a way that might resonate with our audiences? How do we reassure the public that HIV has changed, while also explaining the ways it can affect people living with HIV? How do we promote U=U and the benefits of medication, while also encouraging people to test and take preventative action? How do we celebrate progress but also encourage people to still support our collective work?
Join Tamsyn and Sophie from FrameWorks UK to explore how we can use insights from framing and the cognitive sciences to create effective messages on HIV. Together, we’ll explore challenges and openings – and the best framing principles for our communications.
This all-day creative session will explore:
- What is framing – and why does it matter?
- How could framing support our work?
- What are the values, frames and narrative techniques that work for us?
FrameWorks UK and National AIDS Trust will use the outputs of this session to develop a practical, sharable communications guide – focused on framing messages for different audiences and purposes.
Breakfast and lunch will be provided.
What do I need to do to prepare?
Come prepared to talk about your (or your organisation’s) approach to communications – what they need to achieve, what’s working, and what could be improved.
Who are FrameWorks UK?
FrameWorks UK is a not-for-profit communications research organisation. We collaborate with charities, foundations and other mission-driven organisations to communicate about social issues in ways that will create change.
We conduct research about how people think about important social issues, and what affects this thinking. And we shape this into practical communications advice, strategies, and content.
We are the UK-based sister of the FrameWorks Institute in the US. Together, we have more than 20 years’ experience helping advocates change hearts and minds on social issues.
Date Tuesday 7 May 2024
Time 10-3 (arrive from 9.30)
Location St Luke's Community Centre (The Garden Room), 90 Central Street, London EC1V 8AJ