Hive005 - Patrick Wall

Hive: Immersive Innovation Knowhow presents:

Patrick Wall - Storytelling in the Real World: Digital Out-of-Home, Audience and Narrative Frameworks

Patrick Wall is Managing Partner, Technology and Co-founder at DOOH.COM, an award-winning digital out-of-home studio creating experiences in physical, real-world environments. With 30+ years across technology, creative arts, marketing, and multimedia, Patrick’s work sits where story, data, place, and context collide - building narratives that don’t just live on screens, but travel across environments and scale in public space.

Wednesday 25th February, 13:30 - 15:00 | Online

What makes Patrick’s session worth your time?

• OOH as immersive media (whether you call it that or not) - what changes when the “stage” is a high street, station, or live public space, not a headset or a feed.
• Audience definition that actually affects the work - using target audience as a structural tool that shapes narrative frameworks, not just a marketing box-tick.
• A practical journey through the industry shift - from print and early digital, through interaction design and messaging systems, to award-winning DOOH work - and what that evolution teaches about deadlines, complexity, and shipping ideas in the real world.
• Story, ethics and public impact - examples of DOOH projects built to change behaviour or spotlight difficult issues, not just sell product.

Who should join?

Creative technologists, immersive makers, designers, producers, brand teams, agencies, and anyone exploring public-facing interactive work - especially if you’re curious how “immersive thinking” translates into environments with real constraints, real audiences, and real stakes.

Patrick's session continues Hive’s mission to share insider knowhow, spark collaboration, and help Manchester’s creative community build smarter, bolder immersive work. HIVE is organised by MITIH - MediaCity’s immersive technologies innovation hub - connecting media, skills, technology, and creativity through cutting-edge R&D, collaboration and funding.