San Francisco, California
London, United Kingdom
Holistic Live! Together -
It's all about Marketing Automation
27th April - 08:30- 11:30
Learn from some of the industries finest email marketers, Kath Pay & Komal Helyer
MARKETING AUTOMATION: USING A CUSTOMER-FIRST NOT CHANNEL-FIRST APPROACH
Presenter: Kath Pay
Automation is often portrayed as impersonal. But marketing automation can help you create the opposite: timely, relevant and highly personalised messages that speak to your individual customers' needs and creates the ideal customer experience. Too often we start with technology, but if our end goal is to help our customers make decisions, then shouldn’t we be starting with the customer? By combining social psychology with automation we deliver more conversions.
5 GAME CHANGING EMAIL MARKETING AUTOMATIONS
Presenter: Komal Helyer
Discover why Marketing Automation continues to be the marketing activity that will drive the greatest impact in 2017. In this session Komal recommends 5 email marketing automations that can make a huge impact to your business results, and also the practical key factors to consider when designing them.
About the speakers:
|Kath Pay, founder of Holistic Email Marketing - Kath lives and breathes email marketing, with over 18 years email marketing experience, and 10 years on the UK DMA Email Marketing Council, she is regarded as an industry thought leader. Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Email Marketing.|
|Komal Helyer, Head of Marketing at Pure360 With over 18 years of email and digital experience, Komal has a deep understanding of marketing strategy, a marketer’s needs and how that translates into the use of marketing technology. She leads the Pure360 marketing team with a focus on market positioning, market growth strategies and customer lifecycle marketing. Komal has worked with some leading brands including HSBC, Carphone Warehouse and Black & Decker, helping them get the best results from their email and digital marketing.|
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