Hospitality Insights and Social Media Trends for Christmas 2022

Hospitality Insights and Social Media Trends for Christmas 2022

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Online event

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Eventbrite's fee is nonrefundable.

Practical tips to create a clear action plan for a successful festive period

About this event

A collaboration between HGEM and Avocado Social in support of Only A Pavement Away.

This is a 2-hour live Zoom webinar for hospitality operators and marketers, which will give you actionable consumer insights and a clear understanding of how to use the latest best practice in social media trends ahead of Christmas 2022.

100% of the ticket sales will be donated to Only A Pavement Away to support people facing homelessness, prison leavers, and veterans into careers within hospitality.


Introduction (Only A Pavement Away) - 5 minutes

Consumer Insights (HGEM) - 50 minutes

  • Insights from a guest experience management perspective
  • Selling Christmas: (Building awareness, taking enquiries and sealing the deal)
  • Communication between marketing and ops - ensuring harmonious balance between customer expectations and operational deliverability
  • Delivering Christmas – (Key metrics to measure success, areas of service that impact satisfaction most; how party size can impact experience and how teams can prepare; why team motivation is key and how to ensure buy-in; misconceptions about upselling)
  • Aftercare (Responding to reviews and feedback, analysing results and optimising for the following year)

Social Media Trends for Christmas (Avocado Social) - 50 minutes

  • Social Media Trends for Christmas 2022 - looking at insights from 2022 and what is most important for the busy Christmas period.
  • A checklist to get social media ready to drive bookings and sales including;
  • How to optimise your organic social media content for Christmas
  • Creating a clear strategy and content plan
  • How to optimise your landing pages to maximise bookings and reservations
  • Working with influencers to create user-generated content (UGC)
  • Boosted posts and social media advertising

Q&A - 15 minutes

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