This course is with the Cornwall Hospitality Collective and has been funded by Experience.
Cornwall has experienced a rocky few years with hospitality being hit by extensive costs and also a change in buying behaviour and there are more on the horizon to prepare for. Equally there are opportunities to grab.
It's time to think differently about what you offer, giving value for money and relaying that to a customer that has the money to spend. In this session we will explore barriers that the group is finding and look into the future about the changing customer expectations for food and drink and accommodation. We will investigate moving our planning further ahead to get earlier booking and season extension. We will also look at the overall marketplace and see where being more niche in your hospitality offering can benefit.
All of this will be set alongside your strategic channels of social media, websites, traditional marketing and email.
About Experience
This speaker session forms part of Experience, a Cornwall council led project, promoting Cornwall as a year-round destination. Working across Newquay and Bodmin, Experience aims to attract more visitors to these areas by developing unique cultural and low-carbon experiences. The project is working with partners to deliver inspiring talks, networking opportunities and mentoring to businesses and organisations working in the visitor, leisure and creative economies.
Experience is part-funded by the UK Government through the UK Shared Prosperity Fund (2025–26) and from Cornwall Council’s Town Centre Revitalisation Fund (2026–27).
