How AI is Redefining Strategy & Planning - with Oli Feldwick: Module 1

How AI is Redefining Strategy & Planning - with Oli Feldwick:

Module 1 - Working with AI

AI isn’t just a tool—it’s your new strategic partner. But it works in strange and sometimes unknowable ways.

This 'How To' event series will range from practical techniques and frameworks for today, to rapidly changing behaviours and consumer experiences, to what this means for brand building theory and practice.

Culminating in a look at the coming age of agentic and what it might mean for strategy.

This series covers four modules:

Module 1: Working With AI (on 6th August)

This will look at the latest we know about how LLMs, agents and AI operate, how (or if) they ‘think’, and how to get the most out working with them. It looks at some potential approaches and considerations on how humans and AI’s can play complementary roles, and what strategy looks like when augmented by AI. It will also look at the pitfalls and watch-outs – from ‘stochastic parrot’ problems, to the impact of cognitive offloading. It will have a mix of pragmatic tips and provocations for how we might work differently in the future.

Module 2: The Post Everything Era (on 10th September) - get your ticket here

Module 3: The Long and Short of AI (on 8th October) - get your ticket here

Module 4: The Age of Agentic (on 5th November) - get your ticket here

Module 1 Details:

Date: Tuesday 6th August 2025

Time: 5pm-6pm BST

Platform: Zoom

Tickets*:

APG Members = £7.50+vat

Non Members = £50+vat

*tickets are non-refundable and we can’t offer catch-up sessions if for any reason you can’t attend.

About Oli Feldwick

I was, perhaps, destined to end up in advertising. Son of a planner and a qualitative researcher, my early years were spent watching ad-reels instead of postman pat. This was followed by a wasted youth of computer gaming, programming and tinkering. And then jobs in research, digital and integrated agencies. Now working at The&Partnership as Head of Innovation. As a Philosophy graduate, I worry about the ethics of advertising and think the industry is at an important turning point with digital marketing. I explored this theme in my 2016 Admap Essay, "The Uncanny Valley of Personalisation", which explored the pitfalls of personalisation in advertising and how to avoid them. I have since written a Dissertation for the IPA Excellence Diploma on “Unleashing Cyborg Creativity”. I also like trains, obscure walking tours, police procedurals and buying books that I will never get round to reading. I also cook a fabulous bolognese.