How AI is Redefining Strategy & Planning - with Oli Feldwick: Module 4

How AI is Redefining Strategy & Planning - with Oli Feldwick:

Module 4 - The Age of Agentic

AI isn’t just a tool—it’s your new strategic partner. But it works in strange and sometimes unknowable ways.

This 'How To' event series will range from practical techniques and frameworks for today, to rapidly changing behaviours and consumer experiences, to what this means for brand building theory and practice.

Culminating in a look at the coming age of agentic and what it might mean for strategy.

This series covers four modules:

Module 1: Working With AI (on 6th August)

Module 2: The Post Everything Era (on 10th September)

Module 3: The Long and Short of AI (on 8th October)

Module 4: The Age of Agentic (on 5th November)

As agents start to reach their potential, they will change the way we approach knowledge tasks. Mature agentic capabilities, and scaled out agentic teams can operate in radically different ways. This abundance of knowledge and reasoning could be extremely powerful – but could also be an enormous liability. It will, regardless, be a profound shift in how we live and work.

This will look at the nature of agents, the potential and challenges, and explore what an agentic world may start to look like and how we could do strategy within it.

Module 4 Details:

Date: Wednesday 5th November 2025

Time: 5pm-6pm GMT

Platform: Teams

Tickets*:

APG Members = £7.50+vat

Non Members = £50+vat

*tickets are non-refundable and we can’t offer catch-up sessions if for any reason you can’t attend.

Please note that all events will be held online via Microsoft Teams. If you’ve registered for an event, you will receive the joining link on the morning of the event, along with a reminder email 45 minutes before it begins. Occasionally, these emails may end up in your spam folder, so please check there if you don’t see them in your inbox.

About Oli Feldwick

I was, perhaps, destined to end up in advertising. Son of a planner and a qualitative researcher, my early years were spent watching ad-reels instead of postman pat. This was followed by a wasted youth of computer gaming, programming and tinkering. And then jobs in research, digital and integrated agencies. Now working at The&Partnership as Chief Innovation Officer and Partner. As a Philosophy graduate, I worry about the ethics of advertising and think the industry is at an important turning point with digital marketing. I explored this theme in my 2016 Admap Essay, "The Uncanny Valley of Personalisation", which explored the pitfalls of personalisation in advertising and how to avoid them. I have since written a Dissertation for the IPA Excellence Diploma on “Unleashing Cyborg Creativity”. I also like trains, obscure walking tours, police procedurals and buying books that I will never get round to reading. I also cook a fabulous bolognese.