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How Big Data determines the winner of modern elections
Mon 27 March 2017, 19:00 – 21:00 BST
Analytics fueled by big data and advancement in computing technology has become an integral part of any campaign and played a bigger and more important role in elections than just predicting the outcome. Campaigners now know that they must do a huge data effort to support fundraising, micro-targeting TV ads, using social medias and modeling of swing voters for door-to-door.
Guillaume Liegey (H.03) is the co-founder and CEO of LMP, a political campaign strategy start-up. He started with the Obama campaign in 2008 and brought data technologies to the French elections in 2012. Meet him and learn how science and an increasing explosion of data has changed the way campaigns are run.
The event is organised in collaboration with the B&C Club (https://www.thebc-club.com/).
Date: Monday 27th March
Time: 7.00 - 9.00 pm
Location: SGPB Hambros
8 St James’s Square
London SW1Y 4JU
ABOUT THE SPEAKER
Guillaume Liegey (H.03) is an expert in electoral strategy. In 2012, he was National Field Director for François Hollande’s presidential campaign and then co-founded a campaign technology firm Liegey Muller Pons (LMP), a start-up specialised in electoral strategy that help candidates and their activists target their activities, with the help of databases.
Guillaume is also a lecturer at Sciences Po Paris, where he teaches a course on electoral campaigns. He is a graduate of HEC and Harvard, holding a MSc in Management and a Master in Public Administration. He is the co-author of ‘Porte-à-Porte, Reconquérir la démocratie sur le terrain’.