About this event
Swap guesswork for evidence. Join NUX Newcastle for a friendly, inclusive evening on how behavioural science can make websites easier to use—and more effective.
Mike Weir (Head of Behavioural Science at Impression and a PhD researcher in neuromarketing) will share 10 practical ways to improve website performance using psychology, research and experimentation. Expect clear examples, quick wins you can try tomorrow, and time for Q&A and relaxed networking.
What you’ll learn
- How motivation, trust and defaults shape user decisions online
- Simple design changes that reduce friction and lift conversions
- A lightweight test-and-learn approach your team can adopt
- Ethical use of behavioural techniques in UX and CRO
Who it’s for
Designers, researchers, product and marketing folks—whether you’re new to UX or a seasoned pro. Open to everyone.
Speaker
Mike Weir — Head of Behavioural Science, Impression
For over 10 years, Mike has used psychology, research, experimentation and design to help brands including Pepsi, HSBC, KPMG, Kerry Foods, PrettyLittleThing and Auto Trader improve customer experience and conversions. He’s undertaking a PhD in Neuromarketing, studying how e-commerce sites influence motivation in the brain.
When & where
Thursday 18 September 2025, 6:00–8:00pm
Haylofts, 5 St Thomas’ Street, Newcastle upon Tyne, NE1 4LE
Running order (approx):
6:00–6:30 Arrival, food & drinks
6:30–8:00 Talk, Q&A and Networking
Accessibility & inclusion
We want everyone to feel welcome. If you have access, dietary or other needs, please tell us at checkout and we’ll do our best to help.
House rules
Friendly, respectful and sales-pitch-free. This is a community event for learning and sharing.
Tickets are free—book your spot now.
Alt text for image:
Green NUX Newcastle banner. Title: “10 ways to improve website performance based on behavioural science”. Speaker: Mike Weir, Head of Behavioural Science at Impression. Thu 18 Sept 2025, 6–8pm. Venue: Haylofts, 5 St Thomas’ Street, Newcastle upon Tyne, NE1 4LE. Right side shows the speaker’s headshot.
