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How Can Lower Ranked Universities Promote Themselves Effectively in China?
Thu 19 January 2017, 14:00 – 16:00 GMT
It is no secret that Chinese students and parents check the ranking of UK universities carefully before applying to them. How then is it possible to attract the more and more Chinese students that are coming to study in the UK each year to a lower ranked University?
This seminar will give advice to international marketers at lower ranked Universities in how to demonstrate expertise and creativity in marketing when targeting the Chinese market.