San Francisco, California
London, United Kingdom
Generation Y (13-29 year olds) are the most marketing savvy and advertising generation ever. They have a much bigger impact on society and business. But what drives them and how do you develop the right branding strategies to reach this critical generation?
In this presentation Joeri Van den Bergh will reveal what drives Generation Y and how you can reach them. He’ll provide insights into the consumer psychology and behaviour of ‘the Millennials’.
Joeri will help you to connect with this new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them.
There will be a networking session before and after the presentation. As a first for WKollective and limited time opportunity, Joeri will be providing a book signing session afterwards with Q&A for his award winning book "How Cool Brands Stay Hot"!
About the speaker:
Joeri Van den Bergh is the co-founder of InSites Consulting, a global ‘new generation’ research agency with offices in Belgium, the United Kingdom, the Netherlands and the US.
He is the award-winning author of 'How Cool Brands Stay Hot', used by >2000 marketers in over 85 countries and endorsed by Kevin Roberts, CEO of Saatchi & Saatchi, amongst others.
He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as Lego, Nokia, Sony, MTV Networks, Danone, Unilever and Coca-Cola, for whom he has provided youth research and advice on how to target the youth market.
About our sponsor:
blinkbox entertainment services span movies and TV, music and (soon) books. We're a fast growing company at the cutting edge of technology and we're proud to support W Kollective and get behind women in the tech and digital industry. To find out what we've been up to check out http://news.blinkbox.com/ and for more information on careers at blinkbox see http://jobs.blinkbox.com/ or email us at email@example.com.
When & Where
A collective community of digital entrepreneurs, freelancers, and professionals. We put on regular learning events for our community and networking opportunities to encourage collaboration and inspiration.