Actions and Detail Panel
How data analytics can make us better communicators
Wed 22 March 2017, 18:00 – 20:30 GMT
Reputation is no longer an intangible asset and communications professionals are expected to demonstrate that what they do brings tangible benefits.
Organisations are inundated on a day-to-day basis by large volumes of data - both structured and unstructured. However, it’s not the amount of data that’s important - it’s what firms do with it that counts. Thanks to data analytics, companies are now gaining insights that lead to smarter business strategies and more informed decisions.
In this event, we will be exploring how data analytics can help communicators to better understand their stakeholders, adopt a more tailored approach to engagement, and provide empirical evidence to demonstrate how what they do supports the strategy and objectives of the organisation.
Our confirmed speakers for the event are:
Janet Morgan, formerly Communications Director at GSK and now Freelance Communications Consultant
Matt Nowell, Executive Consultant, IBM Talent Management (Europe)
Paul Brennan, Lead Web Consultant at Anthony Hodges Consulting
Stuart McRae, Executive Collaboration & Social Business Evangelist, IBM Social Business Unit
We are delighted to be partnering once again with our hosts for this event, The University of Leeds. Thanks to their support, this event is free and, after the presentations and Q&A session, there will be time to network with colleagues over a drink or bite to eat.
Places are strictly limited and so you will need to book your ticket to attend this event.