Free

How do you tell stories that grip the nation?

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ITV

The London Television Centre

Upper Ground

London

SE1 9LT

United Kingdom

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Join us on Wednesday 6th September for a fascinating dive into the heart of popular culture, going behind the scenes of the soaps at ITV's Southbank HQ.

The event is planned with strategists in mind and you'll find out how writers, story consultants and actors have kept viewers engaged and involved for over 50 years, and how to stay relevant and embedded in peoples' lives.

You'll take part in a storytelling workshop and have a go at some plots and scenarios of your own.


You'll discover how to stay popular and appeal to the whole of the UK by plugging into the national psyche, and how to make strong connections with audiences. Successful soaps feel like a recipe for great communications, so what can brands learn from them?

We'll take a peek behind the scenes at Emmerdale, Coronation Street and look at the phenomenal success of Love Island, understanding how ITV plan for future trends and audience desires. We'll be in the company of Mark Bickerton, writer and story consultant, John Whiston, creative director, and a special guest.



Date: Wednesday 6th September


Schedule:

4.30pm - please arrive at the main reception where you’ll be greeted by a member of the ITV team

5:00pm - 90 minute session begins

6:30pm - finish with networking drinks until 7:30pm

Tickets: Free* (This event is only for ACTIVE Members of the APG. If you are unsure about the status of your membership, please contact lexi@apg.org.uk for confirmation.)

Any queries or special requirements, please contact anna.hutchinson@itv.com

*you must register for this event and bring your ticket with you on the day




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Date and Time

Location

ITV

The London Television Centre

Upper Ground

London

SE1 9LT

United Kingdom

View Map

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