How does a brand become a content company?
Free
How does a brand become a content company?

How does a brand become a content company?

Event Information

Share this event

Date and Time

Location

Location

The Groucho Club

45 Dean St

Soho

London

W1D 4QB

United Kingdom

View Map

Friends Who Are Going
Event description

Description

We've all heard the buzz around brands becoming broadcasters, some have taken the leap beautifully and some still have work to do at capturing the imaginations and interests of digital-first audiences.

This month, NatWest launch a pilot of their own lifestyle show called Money Bite - a digital-first series that starts a socially relevant conversation about money.

In this short, sharp and informal breakfast session at London's exclusive Groucho Club, Green Rock welcome brand guardians to hear more about this exciting shift in content marketing, as well as taking you behind the scenes in to how NatWest revolutionised their marketing strategy with Money Bite. Get insights into starting the journey in commercialising content to reach new audiences with a broadcast approach to content creation.

Speakers include:

  • Derek Hemphill - NatWest

  • Chris Snell - YouTube

  • Rik Moore - Havas Media

  • Tim Plyming - Green Rock

  • Simon Green - Green Rock

Share with friends

Date and Time

Location

The Groucho Club

45 Dean St

Soho

London

W1D 4QB

United Kingdom

View Map

Save This Event

Event Saved