Actions and Detail Panel
How does a brand become a content company?
Tue 6 December 2016, 08:30 – 10:30 GMT
We've all heard the buzz around brands becoming broadcasters, some have taken the leap beautifully and some still have work to do at capturing the imaginations and interests of digital-first audiences.
This month, NatWest launch a pilot of their own lifestyle show called Money Bite - a digital-first series that starts a socially relevant conversation about money.
In this short, sharp and informal breakfast session at London's exclusive Groucho Club, Green Rock welcome brand guardians to hear more about this exciting shift in content marketing, as well as taking you behind the scenes in to how NatWest revolutionised their marketing strategy with Money Bite. Get insights into starting the journey in commercialising content to reach new audiences with a broadcast approach to content creation.
Derek Hemphill - NatWest
Chris Snell - YouTube
Rik Moore - Havas Media
Tim Plyming - Green Rock
Simon Green - Green Rock