Psychological pricing is a marketing strategy implemented by businesses for many reasons, to create brand awareness, entice consumers, to simplify the decision making process and increase profits. This strategy is used in many industries such as travel, fashion, beauty and restaurants. During our session will we explore the pros and cons, how to apply this into practice and also share some cases by well known brands and will be covering the following strategies:

• Charm pricing
• Price Lining
• Prestige Pricing
• Anchor Pricing
• BOGOF
• Bundle Pricing
• Price Appearance
• Comparative Pricing
• + more

Who is this session for?

This session is for anyone interested in learning more about psychological pricing. Catered towards academics, professional, entrepreneurs and also students.

#FSLive Speaker:

Frederica Brooksworth BA, MA, PGCLTHE, FHEA

Frederica is a fashion educator, specialising in Entrepreneurship, Management, Consumer Behaviour, Research Methods and Professional Development. Currently a lecturer at the London College of Fashion and a visiting lecturer at Conde Nast College of Fashion and Design and Hult International Business School. She is the Founder of Fashion Scholar, a Knowledge Hub providing courses, resources and tools for lifelong learners. In addition to teaching, she is also an education strategist supporting fashion organisations to develop learning and development programmes. Alongside being an educator, Frederica is also a writer and researcher, currently writing a book 'Fashion Marketing in Emerging Economies due to be published by Palgrave Macmillan in Spring 2021 and currently undertaking a EdD (Doctorate in Education) researching EdTech as a tool to close the skills gap and support economic growth of the British fashion industry.

Do you have any questions?

For more information, do not hesitate to email us at info@fashionscholar.com or DM us on Instagram @fashion.scholar