How GEO & Authenticity are Shaping the Search Landscape in 2026

The digital landscape is evolving faster than ever. AI is rewriting how people search, authenticity is reshaping trust, and brands that stand still risk being left behind.

The PHA Group invites you to breakfast with Dig & Dig, our new AI-first agency for brands with a challenger mindset, for an exclusive panel discussion with leading industry experts as they explore the trends, technologies, and strategies set to transform brand visibility in 2026.

Discover how to make your brand unmissable, credible, and future-ready in a world driven by AI, zero-click results, and social discovery.

Hear from our expert panel:

• James Alliband, Global Head of Marketing, Risk Ledger

• Hugo Taylor, Customer Aquisition & Growth Director, Oner Active

• Kineta Kelsall, Social Media Speaker & Trainer, School of Social

• Dafydd Dent, AI Facilitator & Ex-Google, Leap & Dive

What you’ll learn:

• Will AI dominate search? How generative engines like Gemini, ChatGPT, and Perplexity are changing the rules of visibility.
• Managing your brand narrative: Maintaining accuracy, trust, and personality when machines summarise your story.
• Losing out on SEO? Gain on GEO! Optimising for generative platforms as the next evolution of search strategy.
• The Social Search Revolution: Ensuring discoverability across TikTok, Meta, and emerging platforms.
• Maximising brand & agency partnership: Adapting to the increasingly integrated dynamics of digital marketing.

This exclusive event is for approved invitees only and is subject to approval by the event organisers. Please highlight any allergies or accessibility requirements in advance.