This workshop will look at how Google Ads work, which is pay per click advertising within the Google advertising network - Search, Display and Shopping. It will cover how these advertising networks work, why some Ad campaigns fail and how to effectively setup a campaign to get page one presence whilst making the most out of your budget and minimise wasted clicks.
We will also cover how businesses new to Adwords can potentially get Google Ad vouchers to kick off a campaign and for charities how they can get Google Ads credits to help fund their campaigns.
Chris Wood from Q Social Media specialises in helping organisations get up to speed with using digital marketing to promote themselves online to their customer base. This through onsite training, courses and/or managing it on behalf of organisations.