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How law firms can convert new telephone enquiries into clients

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‘The quickest, easiest and cheapest way to massively win more business: converting your telephone enquiries into business’

Professor Cooper is Britain’s most experienced specialist in helping legal firms turn more of their telephone enquiries into business and is the author of the ‘Financial Times Guide To Business Development’.

Following the publication of his jointly written survey and report on ‘Legal Firms: Converting Telephone Enquiries Into Business’, Moneypenny is hosting a number of exclusive events, where Professor Cooper will share some of the astonishing findings; highlight why almost every firm is losing potential business and provide some powerful practical tips on what firms need to do to dramatically increase their conversion rate of telephone enquiries into profitable business.

These exclusive events are completely free with breakfast and refreshments provided, however numbers are limited so book now to avoid disappointment.

9:00am: Registration

9am - 9:30am: Breakfast and networking

9:30am - 11:30am: Professor Ian Cooper

What will be covered:

  • Learn the 7 things that most firms get wrong.
  • Discover the tried and tested ‘5 step system’ that has helped hundreds of firms increase telephone conversion rates.
  • Hear the strategies that will influence a caller to actively want you…even if you are more expensive!
  • Explore the ‘magic’ questions that most call handlers fail to ask.
  • Discover the influence of getting the ‘telephone basics’ right.
  • Find out how much business you are losing and how much you could win?


Manchester - 2nd March - Old Trafford, Sir Matt Busby Way, Manchester, M16 0RA

London - 7th March - The Law Society, 113 Chancery Lane, London, WC2A 1PL

Birmingham - 9th March - MacDonald Burlington Hotel, Burlington Arcade, 126 New St, Birmingham, B2 4JQ

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