Join us for a practical, hands-on workshop with Scott Goodacre of Scott Digital, where we’ll explore why newsletters are one of the most powerful tools for small businesses today.
By the end of this session you will be able to:
- Explain why email newsletters matter.
- Create an email marketing plan.
- Design your first email and send it.
Staying in touch with customers doesn’t need to be complicated or expensive. In this workshop you’ll explore how email newsletters can help you build stronger relationships, share useful updates, and encourage repeat business. You’ll learn what makes for an effective newsletter, how to grow your subscriber list, and simple ways to get started without needing to learn how to code or develop. You’ll leave with practical ideas and a clear first step towards creating your own newsletter.
About Scott Goodacre
Scott is a qualified teacher with a background in journalism. He delivers marketing apprenticeships from Levels 3 to 6, alongside professional marketing qualifications, making marketing clear and practical for learners and business owners alike. With experience building websites for small businesses and helping companies measure their online traffic, he combines technical know-how with teaching expertise. Scott also runs workshops for new and established businesses, giving them the tools and confidence to strengthen their marketing.
Event Info:
📅 Monday, 20th October 2025
🕠 5:30 PM – 8:00 PM
📍Port Independent Store ltd, Unit 4, Saint Thomas’ Street North, Sunniside, Sunderland, SR1 1QD
🎟️ Free to attend
FREE PARKING after 3 pm
Station Car Park, 36 Holmeside, Sunderland SR1 3JE
This event is part of our Digitising the High Street project with Enterprising Sunderland, funded by the UK Shared Prosperity Fund , supporting local businesses to thrive in the digital age.
👉 Spaces are free but limited, so book early to secure your spot!
