Why workforce of the future?

The freelance economy and the rise of platform business models are changing the world around us.

Today, a company’s workforce is very likely to comprise an extended ecosystem: employees, shared employees, agency workers, fixed-term workers, freelancers, digital nomads, experts, the crowd etc. While this biodiversity of the jobs market needs to be nurtured, it is also creating new challenges e.g. sourcing the right talents, ensuring they collaborate seamlessly, developing upskills programs and implementing HR policies to keep all workers engaged.

At Euro Freelancers and OuiShare, we all have the same core frustration: we believe the the world of work is changing too slowly. The time to put the extended workforce and platforms to good use is right now, and we want to help. That’s why we’re proud to present this Masterclass, a one-day course during which you’ll learn how to develop your own non-employees based platform, with a strong emphasis on practical business applications and friction removal. We’ve got two top-notch instructors with proven track records to help you along the way.

Program

10:00 - 10:15 Welcome and Introductions

10:15 - 11:00 Why and How Platforms Economics are Key to Manage the Workforce of the Future

11:00 - 12:30 Non-Employees Platform Design and Simulation Exercise (*)

12:30 - 13:30 Working Lunch

13:30 - 14:30 Peer to Peer Evaluation, Platform Validation and Scale

14:30 - 15:15 Review of Core Learnings and Success Checklist

15:15 - 16:30 Feedback and Discussion [using sli.do]

16:30 - 17:00 Break and Networking

17:00 - 20:00 1:1 Coaching Session [upon request]

(*) This Masterclass will use a selection of the best methods and tools from the Business Model Generation Canvas, the Platform Design Canvas, the Platform Innovation Kit, the Platform Calculator, and the Community Canvas to map the ecosystem and simulate the set up of a non-employees based platform.

What is this Masterclass?

A one-day of training and strategic thinking where you will learn with others how to build, scale and govern your own non-employees based platform. You’ll be able to apply the learning directly to your company, product, service, or to a market that you are thinking to access.

After building your understanding and capacity, we will help you design a roadmap with step by steps actions to validate your platform ideas and test it through a lean prototyping approach. The focus is on gaining first traction for your platform and ignite the network effect.

This Masterclass follows a previous one on the same topic, which we have organised in Tallinn, Estonia.

What is a non-employees based platform?

A non-employees based platform is a decentralized group of highly-skilled independent workers who could be accessed on-demand. To work effectively with a pool of external experts, companies need to design an ideal architecture and the right tools to nurture their own extended workforce platform.

Estimates by McKinsey predict that 70% of the working population in Europe will become freelance by 2030 and that companies pursuing platform strategies yield a better payoff in both revenue and growth. Further, according to a recent IBM study, 46% of organizations are investing in or considering new platform business models.

“Companies with the strongest types of freelancers’ networks connected to their core business model tend to win, and win big”.

Why it matters

The continued rise of independent work is driving companies, large and small, to rethink the way how they staff their projects and flexibilise their workforce.

Organisations need to develop a broader talent strategy that acknowledges the new diversity within the workplace and reflects the growing number of non-employee contributors. They need to understand how to appeal to and engage with workers of all kinds. This will add competitive advantages: access to specialised skills to staff project-based work and agility in the face of volatile and complex business environment.

What you will walk away with

On the basis of proven methodologies, our Masterclass will equip you with 12 tools needed to develop your own non-employees based platform and apply them to provide value in business contexts. These tools are like lenses for understanding challenges, and the practical responses that have proven to solve them. That includes:

• Design a digital platform matching external labour supply and demand
• Different revenue models to monetize transactions
• Growth hacks techniques and non-employees hiring tips
• The tools needed to manage your platform
• Insurance and third party integrations for your platform
• Case studies, key success metrics, and pitfalls for collaborating with a distributed hybrid team
• Avoid legal risks associated with the use of self-employed workers
• Operate a Freelance Management System software
• Measure performance of a multifaceted team made of different types of contracts and statuses
• Integrate internal and external workers via unified HR processes
• Define a go-to-market strategy to solve the chicken/egg problem and build a strong network effect
• Build new forms of social security and upskilling for an extended workforce

For whom?

This Masterclass is for you if you are a business executive, HR, digital, community or talent manager, service designer, founder or just someone who wants to learn a methodology and be inspired by concrete examples of non-employees based platforms. Additionally, attend if you want to:

• Platformise your existing business and disrupt an industry
• Enter the networked economy and decentralise your workforce
• Increase labour productivity, flexibility and engagement of your extended workforce
• Get more work done by reducing costs and time to market but not compromising quality
• Learn how to master a set of tools to develop a digital platform focussed on services provided by independent workers

How it works

Content: 20% briefing, 50% exercise, 30% reflection
Maximum group size: 20 people
Language: English, with one Spanish speaking faciliator
Handouts: Provided before and after the masterclass
Required Expertise: For both beginners and experts
Contact: karen.wessinger@euro-freelancers.eu

Ticket and cancellation policy

If this Masterclass is not confirmed, you'll receive a full refund of your registration fee. If the trainers have to cancel due to unforeseeable circumstances you'll receive a full refund of your registration fee. Please note that travel or other costs will not be refunded.

Make sure you select the right ticketing option. If you're a EU registered VAT holder you will save 24% VAT.

Group discounts (more than 5 people from your team) and very few discounts (for those who can not afford the ticket price) are available. Get in touch to find out more.

If you cancel your ticket up to one week before the Masterclass, you'll receive a full refund. No refund will be offered as of one week before the Masterclass. You can however transfer your ticket to a colleague from the same organisation at no extra charge.

Ticket invoices will be issued and sent to you after the event.

Trainers

Marco Torregrossa is a workforce and labour markets advisor, helping organisation navigate the future of work and build better workplaces. He is CEO at Euro Freelancers, a curated marketplace for consulting and legal services on-demand. He is Secretary General at the European Forum of Independent Professionals, a European association advocating for policy, business and society to become more conducive to the self-employed way of working. He is the Coordinator of European Freelancers Week, the world’s largest annual campaign celebrating independent work and helping millions of Europeans discover the Freelance Economy.

Marco is a former policy officer in the EU Commission and a lawyer by training, specialised in new forms of collaborative self-employment, cooperative solo-entrepreneurship, digital work on platforms and the impacts of flexible labor regulations on the future of work.

For the past 15 years, Marco has advised policymakers on the issues that one-person businesses and their ecosystem face, and companies on how to rethink the way they staff their projects and flexibilise their workforce. The focus is on better understanding how changes in our economy and society are impacting work, and what approaches can help workers and businesses adjust and succeed in this evolving environment.

About Me | Linkedin | Twitter | Medium

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Albert Cañigueral is the OuiShare Connector for Spain and Latin America. Albert created the blog ConsumoColaborativo in 2011, and since then he has been considered a reference person in the collaborative economy in the Spanish language.

He works as a consultant on the adaptation of organizations to the collaborative economy. He recently focused on collaborative cities and regulatory innovations.

Author of “Vivir mejor con menos” (Connecta 2015) and co-author of “Retos y posibilidades de la economía colaborativa en América Latina y el Caribe” (Banco Interamericano de Desarrollo / FOMIN, 2017).

About Me | Linkedin | Twitter