How PR gets small businesses noticed

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LEARN HOW SMALL BUSINESSES GET FREE MEDIA ATTENTION

About this event

It's official - 87% of small business owners experience nerves when they're invited onto TV to talk about their business.

Put yourself in that position. Now imagine seeing your products or services in a national newspaper, magazine or on an influential website. Would you freeze or jump at these opportunities?

If you'd welcome this media coverage, join us Tuesday 15 June - learn the smart PR techniques small businesses use to make themselves attractive to mainstream media.

Included in your training:

You will learn (in incredible detail) the 3 PR techniques small businesses use every day to get influential news brands talking about them.

This training exposes the clever rules of Proactive PR, Creative PR & Dynamic PR. Using real-life case studies, you'll see how small businesses use brilliantly simple story structure to build relationships with journalists and increase the reach of their products and services.

This training will also show you:

  • How to capture a journalist or editor's attention using The Open Loop - a powerful writing technique best-selling authors use every day. Using real samples that generated high-profile coverage and sales for our clients, you will learn how to write irresistible open loops
  • Which elements of your brand make compelling news stories and which should never be spoken about. By applying The Story Hierarchy technique, you will learn the exact sequence these elements should be presented
  • [NEW] How to professionally pitch your brand to the media using The V.O.R Triangle - a subtle writing trick that instantly makes your pitch more persuasive

    Watch this clip from previous training:

    PLUS, come along to find out:

  • How to write magnetic press releases that build interest in your business
  • How to get more emails from key journalists
  • Why Twitter is more powerful than Linkedin for building your media contacts list
  • What to do if you think a journalist or editor is ignoring you
  • What ‘credibility assets’ are, and why they attract media attention
  • Meet your Trainer:

    CK Goldiing is a 2 x award-winning writer, content creator & PR specialist. Championed by BBC, Metro, Red Bull & Huff Post, he is the Founder of PR consultancy Icons & Machines and is hired by small businesses and emerging brands to get them valuable news coverage across mainstream TV, web, print & radio.

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    Sitting alongside our popular events staged across the UK, this NEW masterclass is streamed online every month - 100% live and fully interactive. We're delighted to share this first-class PR education with even more small UK businesses. Are you ready to get your business on the front cover of your local newspaper or featured on a leading industry website? If so, read the thrilled comments from our recent attendees below, then book your ticket!

    
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		How PR gets small businesses noticed image
    
		How PR gets small businesses noticed image
    
		How PR gets small businesses noticed image
    
		How PR gets small businesses noticed image
    
		How PR gets small businesses noticed image
    
		How PR gets small businesses noticed image
    
		How PR gets small businesses noticed image
    
		How PR gets small businesses noticed image
    
		How PR gets small businesses noticed image
    
		How PR gets small businesses noticed image
    
		How PR gets small businesses noticed image
    
		How PR gets small businesses noticed image
    
		How PR gets small businesses noticed image
    
		How PR gets small businesses noticed image
    
		How PR gets small businesses noticed image
    
		How PR gets small businesses noticed image
    
		How PR gets small businesses noticed image
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    Date and time

    Location

    Online event

    Refund policy

    Refunds up to 7 days before event

    Eventbrite's fee is nonrefundable.

    { _('Organizer Image')}

    Organiser Icons & Machines

    Organiser of How PR gets small businesses noticed

    Founded by 2 x award-winning Content Creator & Publicist CK Goldiing, Icons & Machines is a creative PR consultancy based in Sheffield, UK. Regularly hired by small businesses and emerging brands who want coverage across influential TV, radio, print & digital platforms, Icons & Machines blends traditional PR techniques with innovative content creation. Successful client placements include appearances on BBC, Metro, Financial Times, Huffington Post and more. Thanks to CK's background as a commercial radio presenter, he quickly harnessed the power of dynamic storytelling to get attention for emerging brands. Visit Icons & Machines here

     

     

      

     

      

     

     

     

     

      

     

      

     

      

     

      

     

     

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