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How Small Brands Can Play Big
Wed 12 October 2016, 11:00 – 12:00 BST
There’s a desire amongst millennial consumers to buy brands crafted by real people, where they see a clear mission in the company and have total transparency into how the product is made.
This creates a great environment for launching independent brands – indeed, when you combine this with the importance of social media, it’s the unfair advantage independent brands have. This session will explain the new rules of drinks marketing and show how small brand are using these new rules to punch above their weight.