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How tech has changed the face of PR and marketing

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Location

KPMG

1 St Peter's Square

Manchester

M2 3AE

United Kingdom

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Description

Technology has changed few sectors as much as the world of PR and marketing. Traditional platforms like press releases, print and billboard advertising and brochures have been transformed by the internet.

Today you’re much more likely to hear phrases like SEO, pay-per-click advertising and social media engagement as audiences migrate away from print and even TV to electronic devices.

The battleground now is for content and the weapons of choice are smartphones, tablets and laptops. Technology is the catalyst for sparking interaction between clients and their companies.

BusinessCloud will be bringing together some of the region’s biggest and best known PR and marketing specialists to find out how technology has changed the art of story-telling and raised the expectation of their clients.

Programme

07.30 – 08.00 Guests arrive / registration / refreshments

08.00 – 08.35 Panel 1
Claire Tennant, managing director, MC2,
Anna Heyes, managing director, Active Profile
Lisa Morton, managing director, Roland Dransfield
Ben Martin, creative director, Peppermint Soda
Chris Green, technical director, search director, every1

08.35 – 08.40 Q&A Jamie Watson, managing partner, Pixel8

08.40 – 09.15 Panel 2

Lyndon Nicholson, founder, Buffalo 7
Paul Newman, director of communications, The Peel Group
Katy Broomhead, senior PR manager, KPMG
Jo Leah, ex managing director, Weber Shandwick
Mary Harding, consumer MD, Tangerine

09.15 – 09.20 Chris to close

09.20 – 10.00 Networking / tea / coffee

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Date and Time

Location

KPMG

1 St Peter's Square

Manchester

M2 3AE

United Kingdom

View Map

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