How to adapt your content strategy for AI search

When the way people search changes, your content strategy needs to change too

AI-powered search experiences like ChatGPT, Perplexity, and Google's AI Overviews are fundamentally changing how people find information online. For charities, this shift presents both challenges and opportunities.

Join Rob Murgatroyd from Platypus Digital and James Gadsby Peet from William Joseph for a practical webinar exploring how to adapt your content strategy for this new landscape.

What you'll learn

We'll share real data showing how AI search has transformed visibility and traffic for charities, and why charities have a natural advantage in this environment.

You'll discover how to build audience-centric content that works across platforms, from paired writing and content modelling to structural optimisation and source citation.

Q&A

There'll also be a chance to ask your burning questions of our speakers and get some lovely free insights you can use for your charity.

Join us!