How to Attract New Customers & Close the Sale

About this event

This is the last module in our Business Accelerator Programme and is a must attend for Solent businesses who want to learn how to generate profitable leads, who need help with their lead generation strategy and want to understand more about the psychology around closing the sale.

Delivered by: Programme Director, Helen Stratton, Senior Marketing Advisor, Charlotte Howden and Senior Business Advisor, Graham Thompson.

We will cover:

• How to identify your target audience
• Understanding the difference between leads/prospects/contacts and customers
• The importance of qualifying leads
• Create content that works
• Select the right digital media
• Understanding YOUR customer's journey
• Understanding the buyer journey
• Recognising buying signals
• Where marketing ends and sales begins
• Upselling and cross selling.

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Fully funded, this session is being delivered as part of the GetSet Solent programme, which is a two-year business support programme part-funded by the European Union. GetSet Solent offers specialist, free support to help businesses with the potential and ambition to grow, through a range of workshops, 1:1 support and access to a grant programme.

Please ensure that you are located within the Solent region by clicking here before booking your session as only eligible businesses can participate in the programme.

To help you get the most from these sessions, you will be asked to complete an Enrolment Form in advance. The session will be delivered via Zoom and full instructions will be provided to you within 24 hours of the start of the session.

Please ensure that if you are unable to attend the session, that you let us know so that we can allocate this place to another participant.