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How to be a great freelancer: A practical workshop with Alison Grade

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Learn how to master the art of freelancing in this practical, hands-on masterclass with Alison Grade, author of The Freelance Bible

About this event

Success in freelancing means a lot more than simply being great at the work you do (though it certainly helps!); equally important to your career is being great at freelancing itself. But what does that mean, and how can you ensure your creative endeavours are being given the attention they deserve? As an aspiring freelancer, how do you value your work and work out how much you need to make in order to live the life you want? What are the realities of the work-life balance?

In this practical masterclass with Alison Grade, author of The Freelance Bible, you will learn how to best position yourself to find the work you want to do – and how to keep doing it. You will discover how and why freelancing is akin to dating, and how to use this knowledge to gain new clients.

You will complete this workshop having built a successful and strong freelancer psyche, with fresh insights into the benefits of freelancing, and with a workable framework on which to build a sustainable and enjoyable freelance career. This Masterclass is perfect if you’re interested in becoming a freelancer or pivoting away from your employment towards freelance work.

Course Content

  • Getting to grips with the skills and mindset of the most successful freelancers
  • Redeploying your existing skills for new markets
  • Financial insight: valuing yourself and what you need to survive
  • How to grow your brand and win clients
  • Maximising your reach
  • Maintaining a realistic and manageable work-life balance

This course is for ...

  • First-time freelancers, and those in the early stages of building their freelance career, who are looking to pivot their skill set and set themselves up for future employment.
  • Those with more experience of freelancing who want to refresh their outlook, deploy their skills in a new market or professionalise their current offering.
  • Contractors moving from one fixed-term post to another, who are keen to take a more strategic approach to their career.

Tutor Profile

Alison Grade is a career freelancer, writer and entrepreneur. In March 2020 she wrote The Freelance Bible, she has worked at senior level for many companies, and she is a NESTA-accredited creative enterprise trainer and mentor. Follow her on Twitter and Instagram.

Course Details

  • Date: Monday 28 February 2022
  • Time: 6.30pm-9pm (GMT)

6.30pm GMT | 7.30pm CET | 11.30am PDT | 2.30pm EDT

This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.

You will be sent a link to the webinar two hrs before the start time. Please email masterclasses@theguardian.com if you have not received the access link within one hour of the scheduled start time.

All Guardian Masterclasses are fully accessible but please contact us at masterclasses@theguardian.com if you have any queries or concerns.

Full course and returns information on the Masterclasses website

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Organiser Guardian Masterclasses

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Welcome to Guardian Masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.


































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