How to Be a Guest on a Podcast – Build Your Visibility

*Open to businesses in the Shropshire Council area (excluding Telford and Wrekin)*

These two workshops form a linked series, offering a complete step-by-step guide to becoming a successful podcast guest. To fully benefit, attendees should participate in both sessions.

To gain the full benefit, attendees need to participate in both sessions

Dates & Time:

Workshop 1: Tuesday 4th June 2024, 9:00 am – 1:00 pm
Workshop 2: Tuesday 11th June 2024, 9:00 am – 1:00 pm

Introduction

Podcasts are one of the most effective ways to showcase your expertise, reach new audiences, and build trust with potential clients. But how do you get invited as a guest, deliver a great interview, and turn it into real business opportunities?

Join media professional Ed Nell and voice coach Emma Alston as they guide you through the essential skills to pitch yourself confidently, engage audiences, and maximise podcast exposure for your brand.

What Will Be Covered?

Workshop 1 – Crafting Your Podcast Pitch (4th June)

✅ Finding the right podcasts for your brand and expertise
✅ Developing a compelling pitch to stand out to podcast hosts
✅ Key storytelling techniques to engage and add value
✅ Practical exercises to refine your messaging
✅ Homework: Identify and research three ideal podcasts

Workshop 2 – Performing with Confidence (11th June)

✅ Fine-tuning your pitch with expert feedback
✅ Mastering vocal delivery, pacing, and audience connection
✅ Preparing for a seamless recording experience
✅ Live mock interviews to practice and build confidence
✅ How to repurpose your podcast content for marketing

Who Is It For?

🔹 Business owners, entrepreneurs, and industry experts looking to raise their profile
🔹 Coaches, consultants, and service providers who want to attract their ideal audience
🔹 Authors, speakers, and thought leaders looking for media exposure
🔹 Anyone who wants to confidently communicate their expertise on podcasts

Business Takeaway

✔ A clear strategy to pitch yourself as a great podcast guest
✔ A refined elevator pitch ready to send to podcast hosts
✔ Techniques to speak with confidence and engage listeners
✔ Practical experience in delivering an effective podcast interview
✔ A content repurposing plan to maximise exposure

About Your Facilitators

Ed Nell – Podcast Producer & Media Coach at The Media Insiders
Ed is a broadcast professional with 20+ years in radio, TV, and podcasting. He specialises in helping businesses create impactful podcasts and improve their media presence.

Emma Alston – Voice Coach & Communication Specialist
Emma is an experienced voice coach who is passionate about all aspects of voice and communication. After overcoming a severe stammer as a child and relearning speech following a brain injury, she pursued a Master’s in Voice Studies at the Royal Central School of Speech and Drama. She now helps individuals and businesses develop vocal confidence, ensuring they can speak clearly, engage effectively, and communicate with impact.

FAQs - IMPORTANT INFORMATION ABOUT YOUR BOOKING

Q: Do I need to bring anything?

A: Bringing your mobile phone to the workshops will be useful should you wish to record your own voice.

Q: Is this event free?

A: Yes, this workshop is free for SMEs based in the Shropshire Council area (excluding Telford and Wrekin)

Q: What if I register and can't attend.

A: If you are unable to attend, we kindly request 72 hours' notice. Please cancel your ticket via Eventbrite to allow others to take your place.

Q. Will I receive an email reminder for this event?

A: You will receive a reminder for this booking via Eventbrite.

Q . Is there parking at the venue?

A: Parking is available in Frankwell Car Park - next to the venue. This is a pay and display car park.

The boring bit

Terms and Conditions of Booking

Details that you provide us with on booking will only be used in connection with this event offered by the Shropshire Growth Hub (the data controller) and its partners, which include the Department for Business and Trade (DBT) and event partners. If the business has any question in relation to how the information the business provides, and in particular any personal data, will be processed and disclosed, please email the Shropshire Growth Hub – on growthhub@shropshire.gov.uk

Terms and Conditions of Booking

This event is fully funded and free to eligible businesses to attend. We appreciate that sometimes there are good reasons why businesses are unable to attend workshops, however if you are no longer able to turn up, please cancel your ticket through Eventbrite.

We require 48 hours cancellation notice prior to the event (in order for us to offer your space to another business)

Please note that if you do not attend without letting us know, we reserve the right to decline your bookings for future sessions.

Photographs

Photographs and/or video may be taken at the event. By taking part in the event you grant the event organisers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for publicity or other purposes. This might include (but is not limited to), the right to use them in printed and online publicity, social media, press releases and funding applications. If you do not wish to be photographed please inform an event organiser.