How to be interesting when you're not

Event Information

Share this event

Date and Time

Location

Location

Electric Cinema (formerly Aubin Cinema)

64-66 Redchurch St

Shoreditch

London

E2 7DP

United Kingdom

View Map

Event description

Description

FREE MARKETING SEMINAR - TOP INDUSTRY SPEAKERS

12.00-2.00pm Thursday 21st April – London

Speakers:

Peter Markey – Chief Marketing Officer, Post Office

Matt Eames – Chief Commercial Officer, Feefo

Rob Thomas – Head of Brand, Columbus Insurance Services

Adam Hill & Dan Fagg – Partner & Creative Director, Designate


In our last session we looked into the future of media and the comms channels available to the brands of today and tomorrow.

In an ever more dynamic marketplace, brands need to keep moving and exploring new and relevant ways to reach their fickle audiences and grab that ever more elusive consumer attention.

In fiercely competitive market contexts, successful brand differentiation and cut-through is delivered through clever and cost-effective communications channels.

What about when the product or service you are selling is purely functional, not particularly aspirational and inherently unemotional?

In this latest FREE session, How To Be Interesting When You’re Not we will learn how to grab attention, evoke interest and create real brand affinity in the most unlikely of categories.

Creating interest is also particularly difficult if your product or service is routine, functional or even a grudge purchase. Can you really be interesting when you're being practical?

In the eighth of our free Future Sessions seminars we have assembled a stellar stage of speakers to share with you their insight and experience.

Event overview

The Future Sessions are organised by Designate. They are regular thought leadership sessions where guest speakers are invited to share their thoughts on a given topic.

Each speaker will only have 10 minutes for his or her presentation. The meeting will end at 2.00pm followed by drinks and networking for those that wish to continue.

Networking: 12.00-12.15pm

Speaker Session: 12.15-2.00pm

Venue: Electric Cinema, 64-66 Redchurch Street, Shoreditch, London, E2 7DP

DIRECTIONS

BY RAIL

Shoreditch High Street Overground

BY TUBE

Old Street

Aldgate East

BY BUS

Bus route 8 passes close by on Bethnal Green Rd

Cost: FREE

When: Thursday, 21st April 2016 from 12.00 to 12.00pm (BST)

Date and Time

Location

Electric Cinema (formerly Aubin Cinema)

64-66 Redchurch St

Shoreditch

London

E2 7DP

United Kingdom

View Map

Save This Event

Event Saved