With over 400 million active users, sharing on average 80 million photos a day Instagram has become a social media phenomenon in its own right. Latest statistics show that 48.8% of brands are using Instagram to promote products and services using the online platform, with figures expecting to rise to over 70% by the end of 2017. Engagement with brands on Instagram is:
- 10 times higher than Facebook
- 54 times higher than Pinterest
- 84 times higher than Twitter
With users clocking up 3.5 billion likes every day, sharing high quality photographs that give users an insight into your brand is essential in marketing your business properly. That’s why this fourth session in my PR PROgramme focuses on how to become a visual marketing pro on Instagram.
What will you learn?
By attending this session on Thursday 23rd March 2017, you’ll learn how make Instagram work for you and your business. During the three hour session, you will be given guidance on:
- The basics of Instagram.
- How to create a definitive marketing strategy for Instagram.
- Building the right following for your business.
- Using the right filters and hashtags.
- How to maximise reach.
- When to post.
- Instagram sponsored posts and advertising.
- Making use of your business page.
- How to measure activity.
Who will benefit from attending?
Business owners and in-house PR / Communications Executives are ideally placed to attend this masterclass.
Free parking and refreshments will be included at John Buddle Business Village in Newcastle upon Tyne, so please make sure you save the date for this exciting opportunity to discover how Instagram can work for you.
How to book:
Tickets are £75 (plus Eventbrite booking fee) per person.
For more information on The PR PROgramme and the discounted packages available, visit www.kdcommunications.co.uk/pr-programme
Get involved in the conversation online using the #PRPROgramme.