Take your blogging to the next level
Aimed at bloggers looking to expand their skills, this is a seminar-style course involving some practical exercises, covering all the key areas necessary for blogging more professionally.
There are 240 million blogs in existence and most of them – let's be honest – aren't especially professional. If you want to have one of the relatively few legible, readable, attention-grabbing and possibly even money-making (or at least hosting fees-paying) destinations in the blogosphere, you'll need to up your game. You need to market yourself on social media, and learn the basics of search engine optimisation, so people can find you. And you need a unique, credible voice, so people like what they find. Our expert tutors will teach you how to do all this and more, giving you the knowledge and tools to make your blog more professional and popular, and the confidence to take the next steps.
Aimed at bloggers looking to expand their skills, this is a seminar-style course involving some practical exercises, covering all the key areas necessary for blogging more professionally. The class covers the mechanics of creating killer content, improving the design and navigation of your blog, and building an audience. Topics covered on the day include:
• Finding your voice
• Promoting your blog with social media
• Building a brand for your blog
• Blog design and user experience
• How to make money from your blog
This course is for you if…
You're looking to improve the design, content or popularity of your existing blog but are unsure of what steps to take next. Please note that this course does not cover how to start or operate a blog on a day-to-day basis.
Mark Jenkins is a Mobile UX (User Experience) designer and blogger. He currently works for Mobext a mobile design and development agency, which is part of Havas Media. Throughout his career, Mark has worked at and with some fantastic companies including Time Out London & International, The Guardian, Hilton International, The Virgin Group, Fallon London and HTSPE.
As a blogger, he runs UK Street Art and Friedmylittlebrain. The two blogs have a 'post positive' mentality and previously been named as the No.1 "UK Art Blog", No. 1 "UK Urban Lifestyle Blog" and No. 1 "Dance/DJ Blog" respectively.
More speakers to be announced.
When & Where
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.