How to blog like a professional
Saturday, January 25, 2014 from 10:00 AM to 5:00 PM (GMT)
London, United Kingdom
Aimed at bloggers looking to expand their skills, this is a seminar-style course involving some practical exercises, covering all the key areas necessary for blogging more professionally.
There are 240 million blogs in existence and most of them – let's be honest – aren't especially professional. If you want to have one of the relatively few legible, readable, attention-grabbing and possibly even money-making (or at least hosting fees-paying) destinations in the blogosphere, you'll need to up your game. You need to market yourself on social media, and learn the basics of search engine optimisation, so people can find you. And you need a unique, credible voice, so people like what they find. Our expert tutors will teach you how to do all this and more, giving you the knowledge and tools to make your blog more professional and popular, and the confidence to take the next steps.
Aimed at bloggers looking to expand their skills, this is a seminar-style course involving some practical exercises, covering all the key areas necessary for blogging more professionally. The class covers the mechanics of creating killer content, improving the design and navigation of your blog, and building an audience. Topics covered on the day include:
• Finding your voice
• Promoting your blog with social media
• Building a brand for your blog
• Blog design and user experience
• How to make money from your blog
This course is for you if…
You're looking to improve the design, content or popularity of your existing blog but are unsure of what steps to take next. Please note that this course does not cover how to start or operate a blog on a day-to-day basis.
Mark Jenkins is a Mobile UX (User Experience) designer and blogger. He currently works for Mobext a mobile design and development agency, which is part of Havas Media. Throughout his career, Mark has worked at and with some fantastic companies including Time Out London & International, The Guardian, Hilton International, The Virgin Group, Fallon London and HTSPE.
As a blogger, he runs UK Street Art and Friedmylittlebrain. The two blogs have a 'post positive' mentality and previously been named as the No.1 "UK Art Blog", No. 1 "UK Urban Lifestyle Blog" and No. 1 "Dance/DJ Blog" respectively.
Sonya Barber is the Editor of the Time Out London Blog which launched in March 2011. Since then she has blogged about London's hottest happenings 7 days a week, posting over 7000 blogs, creating sharable content for Twitter and Facebook and attracting over 13 million page views and a loyal base of followers. A born and bred Londoner, before she became the 'Blogmistress', Sonya freelanced for many years for Time Out Magazine and other publications and has worked in the communications and marketing departments at Birkbeck College and the Royal College of Art.
Peter Langdon works on the Guardian web team designing and building web pages and managing digital marketing for Guardian Masterclasses. He has also worked at Amazon and as a freelance web designer on a wide variety of projects. He regularly teaches blogging masterclasses.
More speakers to be announced.
Date: Saturday 25 January 2014
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £99 (includes VAT, booking fee, lunch and refreshments)
Maximum course size: 100
Dress code: There is no dress code for Masterclasses. Please dress however you feel comfortable.
When & Where
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.