As a follow up to the successful Northumberland Wedding Fair, February 5th at Ponteland, Active Northumberland and Northumberland County Council are organising a free wedding business training session on Thursday March 30th, 09.30-1.30 at Northumberland Hall, Alnwick, NE66 1YY.
This initiative is aimed at increasing wedding bookings and sales of wedding services in Northumberland and is also an opportunity to network with other wedding businesses.
Malcolm Gallagher, trainer is a Chartered Marketer, who runs BizVision from its Northumberland base and travels across the UK & Globally to present keynotes, workshops and masterclasses as well as coaching & consultancy projects.
He is an experienced away day facilitator and conference chair for Wedding Tourism & Hospitality, Food & Drink, Creative and Digital businesses.
You may have met Malcolm delivering ARCH tourism & digital courses last year.
Malcolm`s core skill lies in his strategic thinking ability which you will find as a great help in you managing the "constant of change".
Training session programme will cover:
Planning for more wedding business - segmentation, niche
Knowing and engaging - Buzzword is......
Attracting through digital marketing - Search Engine Optimisation Ad words for brides
High end to budget brides - tips
Chasing the couple - sales confetti, using freebies