The right referral is something all agencies love, and yet as a channel it doesn't get the respect it deserves.
Growing your agency through referrals is something that should be celebrated - it's a sign you're not only great at what you do, but are great people too. And that's typically led Client Services.
But all too often the majority of referrals come through one or two key individuals, and so getting twitchy about that is understandable.
The answer?
Building a culture of referrals in the agency where everyone customer facing feels confident and empowered to share the load of lead generation.
Done the right way referrals is NOT a sales activity, it's customer success. Nothing more than helping the people who want to help you to do so, and strengthening your relationship with the client along the way.
Consistently and scaleably.
Moving referrals from something founder led to brand led starts with the team who own the relationship and in this session Dave will walk through how to practically do this in a way that feels human, avoids 'the ick', but is repeatable and process driven.
