In today’s digital world, Social Media has been promoted from a tactical to a strategic pillar in any Marketing Strategy. So many businesses come to us knowing they need to be on Social Media but don’t know where to start. Or they have created a page and started posting content without a clear goal in mind and, as a consequence, feel disheartened with their progress.

Social media isn’t a one-way marketing channel.

It’s a conversational space and only sociable brands will succeed. By adding value and building relationships you establish trust with your target audience and turn people not just into one-time customers but into loyal brand ambassadors. But how do you go about doing it?

Knowing which platforms to choose, what to share, what to say, in what format, for what purpose can be daunting. For smaller brands with limited budgets, there is the added struggle of finding the time and resources to devote to a strategy.

In How to Build A Social Media Strategy That Works, we'll take you through a tried and tested framework.

You’ll learn how to build a sociable brand that communicates your brand essence whilst building authentic relationships with your customers. Your sociable brand guides the rest of your social strategy from

• the platforms to choose,
• the right hashtags,
• finding the right influencers
• to creating and sharing the right content.

You will come out of the How to Build A Social Media Strategy That Works! session with your very own unique sociable brand to take forward that will help guide your future strategy.

You will have a clear idea of which platforms to prioritise and why. You'll also learn the best practice for content marketing, how to craft the right content strategy for your brand and with a focus on affordable, manageable ideas.

How to Build A Social Media Strategy That Works! is an interactive workshop with exercises to promote thinking so you will be fuelled with tea and coffee for a morning of inspiration and learning.

There are two ticket types for this event:

Workshop- attendance at the workshop only

Workshop & 30 minute Coaching Bundle- the follow up coaching session will provide 121 support to build on work completed within the workshop

What Attendees Say:

'I recently attended a workshop on Social Media which was run by Jocasta. She put us through our paces using various exercises which ensured that our learning was embedded and also that we were able to relate what we were learning specifically to our own business'. Natalie Reid-Hughes, Director, Springer Alexander

'Jocasta has a depth of knowledge on Social Media but she is able to present it in a very clear "to the point" manner that makes it very easy to understand. More importantly, it makes it easy to apply what you have learned. I now feel more confident that I know what I am doing when using social media.' Gloria Prest, Founder, Mind In Focus

If you would like more information about the workshop, email: jocasta@marketingformums.co.uk

Jocasta Tribe, Presenter Biography:

Jocasta is a Marketing Consultant and Founder of ‘Marketing for Mums’. She is a graduate of the Chartered Institute of Marketing & most recently the Digital Mums Advanced Diploma in Strategic Social Media Management. She is also one of only a few Certified Digital Mums Social Media Trainers. During her 20 year marketing career, she has worked for a range of businesses from large corporate technology companies to small charities & start-ups.