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How to Build a Strong Brand and Add Value

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IC1, Liverpool Science Park

131 Mount Pleasant

Liverpool

L3 5TF

United Kingdom

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How to Build a Strong Brand and Add Value

Your brand is the compelling reason why a customer buys your products or services. Understanding how to build a strong brand and how to add value to that brand will help your business remain sustainable and grow.

Why are brands important? A brand is arguably the most value asset a business has. Some brands are valued at incredible sums of money. Brands enable businesses to charge premium prices and increase market share.

Thoughtful brand strategy will give your business unique value and enable you to differentiation yourself more effectively from your competition.


This is an interactive workshop. You will be given the tools, processes, time and guidance to focus on your own business. You will need your business cards for one of the exercises so please bring plenty along with you!

The workshop will be delivered by Cynara Livera of Clearly, Simply, Truly Marketing Management; a marketing strategist and planner. Cynara began her career as a post graduate chemist and strongly believes that marketing is more a science than a black art. New product development highlighted the importance of market driven, not technology led, product and service development. From there her role became more customer focused as she moved into marketing research and ultimately full service marketing management. Cynara practises evidence based marketing and takes a systematic, pragmatic approach to customer engagement.

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IC1, Liverpool Science Park

131 Mount Pleasant

Liverpool

L3 5TF

United Kingdom

View Map

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