Overview

How effective is your digital presence in selling your products or services? To succeed, your website and social media channels need to attract, inform and delight your target audiences.

This talk will provide actionable ideas and insights for B2C (Business to Consumer) and B2B (Business to Business) businesses on how to improve website performance, create organic content that converts and choose the best channels.

It is aimed at profit and non-profit startups with a tight marketing budget.

Speaker - Simone Castello

Simone Castello started her communications career as freelance journalist at the BBC. In 2008, she transitioned to digital marketing through SEO copywriting and social media management for private clients and advertising agencies. She started working at the University of Cambridge in 2012 and has been writing for the web and building websites in different departments. Her best marketing result to date was growing a website from around 8000 visitors to over 63,000 in less than one year. You can find out more about Simone’s professional background at https://www.linkedin.com/in/simonecastellodigitalstrategy/.

Additional information

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