How to build an easy to use website navigation

What is the webinar about?

If people can’t find what they need on your website, they won’t stick around. Confusing navigation can hurt conversions, flood your support inbox, and damage trust. But fixing it isn’t about guessing. It’s about understanding what your users actually need.

In this practical, no-nonsense webinar, we’ll show you how to create navigation that works, based on real research.

Whether you’re starting from scratch or improving what’s already there, you’ll leave with clear steps you can use straight away.

Why attend?

You’ll come away with:

A clear process for building and testing navigation

• Tools to help get others on board with UX changes
• Practical ways to make your site easier to use and more effective

What will you learn?

• How to find out what users need using interviews, card sorting, and behaviour audits
• How to structure your navigation so it makes sense and uses the right language
• How to test your ideas using tree testing and real user tasks
• When sticky menus, scrolling options, or hamburger icons work best
• The most common navigation mistakes and how to avoid them

Who is it for?

This session is for:

• Marketing directors and managers who look after website performance
• Digital leads planning a redesign or restructure
• Anyone dealing with high bounce rates, low engagement, or confusing site journeys

Who is hosting?

Jason Hancock, UX director / Co-Founder Hancock & Rowe

Leading user experience strategy and design, Jason challenges businesses and organisations to put their users first and consider them at every touchpoint. A dedicated UX consultant who has worked across strategy, design, research and testing for renowned brands including Jumeirah, BT, British Chiropractic Association (BCA), Trouva, Stay in a Pub and more.