£180

How to build an SEO, PPC, and Google Analytics Strategy

Event Information

Share this event

Date and Time

Location

Location

1-3 Head St

1-3 Head Street

Colchester

CO1 1NX

United Kingdom

View Map

Refund Policy

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

Event description
This intensive workshop is packed full of great strategic and tactical advice on how to ensure that your business makes more money online.

About this Event

Course details:

Tuesday 23rd June and Wednesday 24th June

9.15am - 3:30pm

Exclusive and limited spaces.

Held at: Footprint Digital, 1-3 Head Street, Colchester, Essex, CO1 1NX

Who is it for?

The course is designed to help those that are responsible for making more money online for businesses. It is especially useful for Marketing Managers and Digital Marketing Managers that want clarity on where they should be investing budgets for maximum impact.

It is for companies that turnover between £1-20 million that are looking to grow by at least 20% year on year.

Course Level

The course starts with the basics but quickly extends to in depth technical detail that would be appropriate for those that would like to enhance their understanding.

Course Content

Both theoretical and practical, the course takes you from beginner/intermediate level understanding, covering the following:

Day 1: Creating a Brand Positioning Document

What is Strategic Brand Communications?

How to quickly understand a business and define global goals for your Digital Marketing campaign

How to define a vision for the future of your business online

How to develop a position in the market that separates you from your competition

How to define the sales messages that will resonate with your customers

How to reduce barriers to sale by understanding and addressing customer anxieties

How to develop compelling calls to action

Day 2: Coming up with a practical plan to make more money online

What is CPA? How to calculate ROI

How to develop a plan and reporting framework to ensure success

Customer Segmentation - defining segments

Matching Markets to Mediums

Defining priorities, frequency, projections, budgets and roles and responsibilities

Reporting Framework

About Footprint Digital (https://www.footprintdigital.co.uk)

Helping Businesses Make More Money Online

Footprint Digital exists to help businesses make more money online. Our vision is to help every business in the world achieve more. Footprint Digital efficiently provide expertise to help established businesses grow. Operating as outsourced strategic digital advisors the team at Footprint provide SEO, PPC and CRO services.

Share with friends

Date and Time

Location

1-3 Head St

1-3 Head Street

Colchester

CO1 1NX

United Kingdom

View Map

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

Save This Event

Event Saved