£179

How To Build And Launch Your e-Commerce Store With Shopify (1 day course)

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Seed Creative Academy

95 Humberstone Gate

Leicester

City Centre

LE1 1WB

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

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Description

Overview:

Of all the e-commerce platforms, Shopify strikes the best balance between advanced functionality and ease-of-use, and has become first choice for many setting up store for the first time. And for many more established businesses, Shopify has replaced Magento as the most capable e-commerce platform.

But many new stores built by Shopify first-timers lack essential features that turn visitors into buyers. And new store owners struggle with integrations, customisation, and really making the most of the platform’s advantages.

This one-day course will help you avoid the mistakes that most first-time store owners make, and avoid the nightmare of a store with visitors, but no sales. All aspects of setup and launch are covered, enabling you to build a store good enough to make sales from day one.

This training is suitable for e-commerce startups, and business owners who want to try selling online for the first time. Everything you need to set up properly is covered within a day, saving you time and money on user guides, support calls, agencies and freelancers.

Lunch and refreshments provided


Topics Covered:

  • Introduction to Shopify
  • Assets: domain name, logo, product photography, brand style guide, copy, technical information such as size charts, user manuals, product datasheets
  • Theme choice and customisation - how to choose one that is correct for the business sector, inventory size, required functionality
  • Content architecture - site organisation and navigation
  • Building in SEO; product descriptions, images, structured data
  • Conversion factors: tangibility, social proof, scarcity, trust, ease
  • Payment options
  • Inventory management
  • Site speed - image optimisation
  • Accessibility, usability and user-testing
  • Email capture and integration
  • Integrations and Apps worth having
  • Customer messages, notifications and email
  • Social media integration
  • Going live - moving domains
  • Measuring what’s working - Analytics and reporting


Learning Outcomes:

  • How to avoid the most common mistakes new store owners make when setting up an e-commerce store
  • How to choose a theme (layout) that’s right for your store
  • How to build a store that’s fast and easy to use for your customers
  • How to give your store the best possible start in Google’s search rankings
  • How to include all the important features that make visitors want to buy
  • How to choose and set up payment options
  • How to integrate with email marketing and social media
  • How to measure what’s working and what isn’t


USPs:

  • Fully up-to-date with recent developments
  • Delivered by an experienced lecturer and trainer, not a technician reading slides
  • A unique and original course based on the experience of the trainer, not available anywhere else
  • Focussed on long-term, sustainable progress, not short-term boom-and-bust
  • A tried-and-tested format, developed over several courses


About the Trainer:

David James Ross managed his first website in 1998. An experienced trainer, lecturer and business support professional, David now specialises in SEO and e-Commerce consultancy and training, working directly for businesses and training organisations. He teaches this course based on his own experiences of working with businesses.

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Date and Time

Location

Seed Creative Academy

95 Humberstone Gate

Leicester

City Centre

LE1 1WB

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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