Customer experiences are central to how people shop, learn, connect and live — but often they are designed with a blinkered view of the real people using them.
As the population ages, and ‘normal’ consumer behaviour shifts brands can no longer afford to ignore the needs, preferences and challenges of people in later life who are more digitally aware than ever.
As part of Leeds Digital Festival Perfect Storm are be hosting a panel discussion alongside client partners to share insights and learnings on this important topic
This discussion aims to put digital inclusivity for older adults at the heart of the conversation — not as a compliance box to tick, but as a strategic and creative opportunity.
From accessibility standards to empathetic design, we’ll explore the considerations, tactics and changes brands need to make to ensure their digital experiences are welcoming, usable and valuable for everyone.
What you'll learn
⚡ Defining audiences by psychographics, not age
⚡ When to prioritise human interaction vs AI
⚡ How to test, learn, and future-proof your channel strategy
⚡ Building original creative thinking to deliver facts + authenticity
⚡ Rethinking KPIs to match more discerning audiences
