About the workshop:
Innovative companies need to move faster than the competition to succeed. This workshop teaches you how to fail intelligently in order to succeed faster. You will learn the tools to identify your riskiest assumptions, plan fast experiments to validate your ideas, and build minimum viable products.
The objective of this practical workshop is to
1. Foster and encourage an entrepreneurial culture among participants while
2. Offering practical steps that can enable turn their ideas into reality.
3. Engage participants to pitch, explore, analyse, review, test and receive critical feedback from peers or general public on their potential start-up business ideas.
Who should attend?
This workshop is for startup employees, freelancers and entrepreneurs. Learn in an effective and quick way how startups operate. When you just started a job at or with a startup you want to know how they think and operate. Through this speed course you will get the knowledge and how to function in a startup.
What you'll learn:You will learn the business skills it takes to bring your idea from conception to market.
- Actively listening and engaging your customers to find out what exactly they want in your product and how you should deliver it to them
- Gathering, evaluating and using customer feedback to make your product, marketing, and business model stronger
- Engaging your customers through the three phases of the customer relationship management lifecycle: get, keep, and grow
- Identifying key resources, partners, activities, and distribution channels required to deliver your product to your customer
- Calculating your direct and indirect costs for delivering your product
Lesson 1 - Introduction
- History of the Corporation
- Startups Are Not Smaller Versions of Large Companies
- Waterfall Development
- Customer vs. Product Development
- Entrepreneurial Education
Lesson 2 - Business Models and Customer Development
- Value Proposition
- Customer Segments
- Revenue Streams
- Key Resources
- Customer Development Processes
- Minimum Viable Product
- Market Opportunity Analysis
Lesson 3 - Value Proposition
- Value Proposition and the Minimum Viable Product
- Customer Archetype
- MVP Physical && Web/Mobile
- Common Mistakes With Value Proposition
Lesson 4 - Customer Segments
- Product Market Fit
- Rank and Day in the Life
- Multiple Customer Segments
- Market Types Introduction: Existing, Resegmented, New, Clone
- Consequences of Not Understanding a Market
Lesson 5 - Channels
- Distribution Channels Overview
- Web Distribution
- Physical Distribution
- Direct Channel Fit
- Indirect Channel Economics
- OEM Channel Economics
Q & A sessions with founders and entrepreneurs on various topics: such as, business laws, partnership, intellectual property, digital marketing, lean product development, innovation, user experience designs, and others
Lesson 6 - Customer Relationships
- Paid Demand Creation
- Earned Demand Creation
- Get Physical
- Viral Loop
- Web Customer Acquisition Costs
Lesson 7 - Revenue Models
- How Do You Make Money
- Revenue Streams and Price
- Direct and Ancillary Models
- Common Startup Mistakes
- Market Types and Pricing
- Single and Multiple Side Markets
- Revenue First Companies
- Market Size and Share
Lesson 8 - Partners
- Partner Definition
- Partner Resources
- Partner Types
- Greatest Strategic Alliance
- Joint Business Development
Lesson 9 - Resources, Activities and Costs
- Four Critical Resources
- Financial Resources
- Human Resources
- Qualified Employees and Culture
- Intellectual Property Overview
Q & A sessions with founders and entrepreneurs on various topics: such as branding designs, business/revenues models, finance & funding options, team formation, unique selling points, mentorship, company structure, and more.
- Free snacks, because we need fuel!
- Free coffee/tea/chocolate, because how else are you going to spark all day with creativity?
- Discounts or gift cards on Apps store/google play, to download apps of your choice.
- A chance to win 1year subscription of a creative software platform(eg adobe, salesforce crm, trello, etc)
- Mentoring opportunity.
- Global networking and collaboration chances.
- Introduction to entrepreneurs' toolkits and software.
- Free books on entrepreneurship/business.
We wont tell you what to; please be decent!
Please be prompt, we'd be glad if you dont miss any part of the course, and to avoid distractions to others.
“I did then what I knew how to do. Now that I know better, I do better.” - Maya Angelou
Lekki - Epe Express Road