Actions and Detail Panel
How to build relationships with journalists
Thu 14 September 2017, 09:30 – 12:30 BST
We’ve all been there … the research has been done, the press release drafted and sent to journalists. You wait for coverage, follow up and nothing happens and you can’t understand why because you think it was a great story.
With journalists receiving hundreds of emails every day from people who’ve done exactly the same thing as you and also have a great story, it’s hard to get your voice heard above the noise. This session of The PR PROgramme will focus on helping you break through the noise to get your voice heard by building long lasting relationships with journalists which will help you generate positive press coverage for your brand.
What will you learn?
By attending this session on Thursday 14th September 2017, you’ll learn the best ways to approach journalists, open two way conversations and a relationship of trust. During the three hour session, you’ll be given guidance on:
- Ways to identify journalists relevant to your target market.
- How to #shareyourstory with them.
- Presenting information in a way that journalists can use.
- Tips on how to get into their ‘little black book’ for expert commentary and advice on their stories.
- How to be a good resource for them.
- How to utilise social media.
Who will benefit from attending?
Business owners and in-house PR / Communications Executives are ideally placed to attend this session.
Free parking and refreshments will be included at John Buddle Business Village in Newcastle upon Tyne, so please make sure you save the date for this exciting opportunity to discover how to build relationships with journalists who can help you promote your brand.
How to book:
Tickets are £75 (plus Eventbrite booking fee) per person.
For more information on The PR PROgramme and the discounted packages available visit www.kdcommunications.co.uk/pr-programme
Get involved in the conversation online using the #PRPROgramme.