£0 – £16.76

How to Build your Brand on a Tiny Budget

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EX10 8DF

Mill Street

Sidmouth

EX10 8DF

United Kingdom

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Eventbrite's fee is nonrefundable.

Event description
Your brand is so much more than just a logo; learn how to build a brand that attracts your target customers however small your budget.

About this Event

Your brand exists in the minds of consumers: all their experiences of your business - both rational and emotional - come together to create your brand. Your logo is part of the brand, but it is only one of many things that make up the whole. A strong brand will enable your business to make more of an impact. It will help you attract and retain staff as well as customers.

In this interactive masterclass Cathy Debenham will examine:

  • The elements that make up a brand and how you can apply them in your business
  • How to identify your target markets, what the key messages are for each market and the importance of knowing what you want to achieve
  • The importance of customer experience within a brand, and how 'moments of truth' can turn a customer into an evangelist for your brand
  • How to keep your social media communication and ads 'on brand'
  • The difference between a feature and a benefit
  • The importance of story telling and authenticity

This will be a practical session with time to think about how each element relates to your own business.

Cathy has 30+ years of experience in marketing, communications and journalism . She started her career in the book publishing industry, then moved to the voluntary sector, where she worked for Arthritis Care and Hospiscare. In 2003 she became self-employed, initially as a marketing communications consultant, then set up the award-winning renewable energy website YouGen. She currently runs Bike Guide Devon, a mountain biking guiding business and is co-founder of The Lighthouse Sidmouth.

Who should attend

This masterclass is for small business owners, start ups, entrepreneurs, self-employed people and anyone who wants to have a better understanding of the power of branding.

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Date and Time

Location

EX10 8DF

Mill Street

Sidmouth

EX10 8DF

United Kingdom

View Map

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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