Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

As traditional marketing becomes less and less effective by the minute; you as a forward-thinking business owner need to be regularly reviewing your marketing strategy. You’ve likely heard a million times, content is king. But the same reigns true on social media as well. You have to know the types of content you’ll use to engage, entertain or educate your audience.

Your social media content is the embodiment of your brand and each social network brings challenges for publishers. Whether it’s having the right Instagram or Facebook content or publishing at the right time of the day, there are several factors that go into producing and publishing social media content.

Annual research shows the vast majority of businesses are using content marketing. In fact, it is used globally by many prominent organisations, small businesses and one man bands around the globe. Why? Because it works!

This training session is for those who have recently started a business as content is about engagement and why not start a following before you are established? It is also for those who have an established business as it is key to establish yourself as an authority in your market place and give your potential and existing customers content of value to keep them loyal to your brand.

If you are struggling to keep up with the rapidly evolving world of branding and digital marketing strategy and don’t know where to start deciding which the best strategy if for your business that will make you the best returns, this workshop is for you.

FAQs

Can I attend this event if I am not a Building Legacies Member?

Yes, please select the available ticket option and complete the registration form. Once we have received your order, we will contact you to finalise the registration process.

How many people from my team can attend the event?

2 maximum

Do you take photos at your events?

'Yes we do, as part of our marketing strategy, we regularly take photos during our events to use on our website, email newsletters, social media and other promotional materials. If you are not comfortable about being in our photos please specify in your order and remind us during the event so we do not include you.

Is there a cancellation charge?

No, however as we cover the full cost of running the event, we would appreciate 24 hours' notice or that you cancel your ticket 24 hours before the event, which will allow another business on our waiting list to take the space or for us to reduce our costs.