How to Conduct Thematic Analysis

Overview:

Thematic analysis is useful for revealing patterns and themes in your work and for gaining detailed understanding of social phenomena and individual experiences, perceptions and behaviours. However, it is often seen as a mysterious and complex stage of the research process. Qualitative researchers can be criticised for not always making their techniques of analysis transparent when they write up their research findings. There are also challenges in terms of how researchers conduct analysis and the steps that they need to follow.

This popular live online course provides you with skills on how to manually conduct thematic analysis. While providing a brief overview of different thematic approaches, the focus of the day will be on Braun and Clarke's 'reflexive thematic analysis'. Through a practical exercise in which we analyse qualitative interview data, you will gain experience of conducting your own thematic analysis which includes coding and moving to themes.

We cover:

- Principles and types of qualitative analysis

- What is thematic analysis? Principles and examples

- Braun and Clarke's 'reflexive thematic analysis'

- Organising your data, i.e. conceptualising, coding and categorising

- Selective and complete coding

- Practical activities: coding and conducting a thematic analysis

- Ensuring rigour and reflexivity in your analysis

Who should attend?

This course will be useful for researchers who are new to thematic analysis or who wish to brush up on their qualitative analysis skills. This includes doctoral students and academics. Researchers using qualitative methods in government, policy, consultancy, social research organisations and charities will also find this training useful.

Please note: this is an interactive live course with presentation, group activities, group discussions, and opportunities to ask questions. You should be prepared to participate and have use of camera and mic on Zoom.

Trainer biography

Dr Karen Lumsden is a qualitative trainer, consultant and coach, and Senior Lecturer in Sociology at the University of Aberdeen, UK.

She has over 20 years’ experience delivering qualitative methods courses and training to academics, PhD students, social researchers, and practitioners. This includes courses at the Universities of Aberdeen, Glasgow, Essex, Auckland, Kingston, via the Social Research Association and the European Consortium for Political Research, and also for government departments, NHS, charities, police organisations, social research and market research organisations. She has written and edited a number of books and journal articles on qualitative methods including Crafting Autoethnography (Routledge, 2023) and Reflexivity: Theory, Method, Practice (2019). She is on the Editorial Board of the journal Qualitative Research.

Bookings:

Bookings for this course can be made via Eventbrite tickets. If your organisation requires payment via invoice, please contact me directly to check if this will be possible. I only issue invoices when payment terms are mutually agreed and confirmed in writing prior to the event date. Email: karen@qualitativetraining.com for invoice queries.

Booking and refund policy:

There is a 14 day 'cooling off' period from the date of booking on this course (unless it is less than 21 working days before event date). The refund policy is 100% refund up to 21 working days prior to the course date. After 21 days the entire fee is payable.

If the course is fully booked and has a waiting list then transfer to another course or future course date might be possible, however this is at the discretion of the trainer. You can transfer your booking to another person in your organisation.

Please note that Dr Karen Lumsden delivers a range of courses for other training providers in addition to these Qualitative Training courses. She takes no responsibility or liability for individuals booking on similar courses or training with other providers which may contain similar or the same course content. Refunds will not be given under these circumstances once the training has been partly/fully consumed.