How to Conduct Thematic Data Analysis
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About this event
Thematic analysis is useful for revealing patterns and themes in your work and for gaining detailed understanding of social phenomena and individual experiences, perceptions and behaviours. However, it is often seen as a mysterious and complex stage of the research process. Qualitative researchers can be criticised for not always making their techniques of analysis transparent when they write up their research findings. There are also challenges in terms of how researchers conduct analysis and the steps that they need to follow.
This live online Zoom course provides you with skills on how to manually conduct thematic analysis. While providing a brief overview of different analytical approaches, the focus of the day will be on thematic analysis. Through a practical exercise in which we analyse qualitative interview data, you will gain experience of conducting your own thematic analysis. We cover:
- How qualitative data analysis differs from quantitative analysis
- The principles and types of qualitative analysis
- What is thematic analysis? Principles and examples
- Organising your data, i.e. conceptualising, coding and categorising
- Practical activity: conducting a thematic analysis
- Ensuring rigour and reflexivity in your analysis
Organiser The Qualitative Researcher - Dr Karen Lumsden
Organiser of How to Conduct Thematic Data Analysis
Qualitative researcher / trainer / consultant / coach
Karen has over 15 years experience in academia as a qualitative researcher and social scientist. She has a PhD in Sociology, Masters in Social Research, PGCE in Higher Education Learning & Teaching, and MA (Hons.) in Sociology from the University of Aberdeen. She is currently Assistant Professor in Criminology at the University of Nottingham. Karen has held academic posts at the University of Aberdeen, Loughborough University, University of Abertay Dundee and University of Leicester.
She conducts research in various areas including policing, bereavement, victims, and digital media offences including online misogyny, harassment and trolling.
Karen's expertise and work also includes the delivery of qualitative research methods and academic skills training for a variety of experts and audiences such as: academia, government, charities, the voluntary sector, policy makers and police services:
- Delivering qualitative research training and academic skills training to academics and practitioners.
- Coaching and mentoring for Masters students, doctoral students, and academics.
- Research projects and reports:
- Advising on or completing research projects which involve a strong qualitative element.
- Advising on or completing research projects on: online misogyny, online victimisation, or online hate.
- Delivering training on how to counter online misogyny and trolling which can be tailored to organisational requirements.
For further information about Karen's work visit: www.qualitativetraining.com or email karen@qualitativetraining.com